Rebel Moon Cocktail Activations
Netflix’s Rebel Moon and Cocktail Courier created three activations to encourage audiences to immerse themselves in a Rebel Moon experience. In collaboration with Diageo, Netflix and Cocktail Courier curated three distinct cocktail opportunities.
Project Role: Art Direction, Packaging Design
The first activation featured a classic Cocktail Courier-sized cocktail kit, providing enthusiasts with all the necessary ingredients to craft Carbost, a drink showcased in the film.
The final part of the Rebel Moon cocktail activations was the "cocktails to-go" initiative. For a limited time, the Carbost cocktail was available for DoorDash delivery in New York City, allowing fans to enjoy a piece of the Rebel Moon universe at home while streaming.
The second activation unveiled a limited edition cocktail kit, showcasing three crafted cocktails inspired by the Rebel Moon universe. This exclusive kit was tailored for Zack Snyder fans and strategically promoted through Instagram, Facebook, and Reddit.
